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Promoting innovation and gastronomy at the World Travel Market

From the 4th to the 6th of November one of the world’s most important travel fairs took place in London. The Costa del Sol Tourist Board had a strong presence at the event, promoting the area to travel companies and tour operators to boost tourism and overcome the possible Brexit effect. They welcomed members of the Tourism Forum of the Costa del Sol to join the stand to represent as many types of businesses as possible and show the strength and breadth of the tourist offering here on the Costa del Sol.

According to a report in the newspaper the Diario Sur, the President of Tourism Costa del Sol signed agreements with experts in Big Data to ensure that the area continues to innovate and respond to tourists’ demand. Responding to the trend in gastro tourism, they showcased Malaga’s incredible local produce with an exhibition at a Spanish restaurant in Chelsea. The aim was to make alliances with travel companies looking for alternatives to traditional bucket and spade holidays and show that this area offers so much more than just beaches.

Also at the event, the British Association of Travel Agents and airlines including British Airways, TUI and jet2.com put many minds at rest by stressing that English tourists are still attracted by the tourist offering in Andalucía and on the Costa del Sol. They said that the British public are adapting to the uncertainty around Brexit but still travelling. He only expressed concern about whether the elections will make any impact on the traditional booking time for summer holidays in December and January.

The President of Tourism Costa del Sol stressed that “Andalucia is prepared to face any eventuality” regarding Brexit and other global changes and they are working hard to future proof the tourism sector. He is predicting a rise of 3.3% in tourism in the coming year and believes that British tourism will continue to grow, but that he is aware that they need to attract new travellers and promote different aspects of the Costa del Sol.

This is all positive news for owners of properties on the Costa del Sol who generate income from holiday rentals. Here at HomeCareontheWeb, we didn’t see a change in the levels of British tourists renting properties through us this year and we have more demand than supply in the long-term rental sector.

We feel confident that the market for holiday rentals and long-term rentals on the Costa del Sol will continue to stay strong. Our aim is to help owners who have property management packages with us to stay ahead of any downward trend with strong marketing both in the UK and in Europe to ensure that we are not reliant on any one market sector. We do this through an agreement with Europe’s biggest holiday home rentals company Novasol. They promote our properties via their 11 individual language websites and 1.5 million catalogues to 15,000 travel agents and this reduces the dependency on the British market for rentals.

If you have concerns about your holiday rental property, or would like to discuss how you can maximise bookings and earn more rental income for the 2020 season, please contact us.

2017 Costa del Sol Tourism & Property Update

2017 Costa del Sol Tourism & Property Update

As Costa del Sol property management experts, our owners are interested in the potential for rentals and how the property market is developing. So in this blog, we’ve reviewed the latest reports and summarised some of the key indicators for tourism and property in 2017.

Things are looking strong for the Spanish tourist sector this year, with the Spanish Hotel Federation reporting 90% occupancy over the Easter week nationwide. Marbella Town Hall announced average occupancy of 80%, with 100% in many places over the long Easter weekend. As a result of the demand, 35,000 jobs were created in Andalucia over the holiday period.

Marbella is the third most profitable tourist destination in Spain, and the most profitable in Andalucia, showing the resilience of the destination and the value of the brand of Marbella, which positively influences tourism for the whole of the Costa del Sol. Despite concern about Brexit, the Marbella Town Hall announced that according to their data and indicators, tourism from Great Britain continued to grow in the same trend as seen in 2016 and stated that they do not believe it has made a difference.

11% more passengers are already booked to fly into Malaga airport from April to September compared to 2016, and this figure should increase with late bookings. In Spain as a whole, there has been a big increase in nights spent in holiday rental properties and short stay accommodation in 2016, with a 10.2% compared to 2015, so this is definitely a growth sector.  Our sister company HolidayRentalontheWeb saw a 32% increase in holiday rentals in 2016 compared to 2015, so locally we are performing much better than the national average.

Things are strong in the property market as well. Real Estate Agent Panorama recently released their 2017 property market report for Marbella, which shows that house prices are on the rise, with healthy sales volumes back to pre-crisis volumes, although sales volumes have levelled off after a fast period of growth between 2012 and 2015. New build developments are back, with lots of activity in that sector and 77 new developments currently on the market along the Costa del Sol and international funds investing millions in residential developments in the area. The issues with Marbella’s Town Plan are encouraging land purchases in the areas of Benahavis and Estepona, widening the prime real estate areas in future years.

However, Panorama warns sellers that the price still needs to be right to sell and not to think that an improving market means that they can put their prices up. They say, “when vendors fix their asking price to the right level where their properties are perceived as very good value for money, there is an almost instant response in the marketplace”.  So, if you’re looking to sell, price is very important. Find out more and read the full report

Steady growth is expected in the next few years, with more demand from the Spanish market driving sales, well-priced properties selling more quickly and a gradual property price increases.

We are seeing a growing demand for high quality long-term rental properties, with properties in short supply. Due to the increased regulation in the holiday rental, the demand and the ease of management of a long-term rental, this can be a smart option for property owners playing the long game and waiting for property values to reach a peak once more. We have a dedicated website for long term rentals and our Long Term Rental specialist Sergio is here to help owners make the most of this great market, manage the properties and deal with the clients. Please contact us if you’d like to discuss renting your property long term.

Importance of the Russian market for the Costa del Sol

Russian tourism SpainRussian tourists love Spain and according to a handy infographic from Muchosol.com their favourite destinations are Cataluña, Valencia, Balearics, Murcia and Andalucia. The majority of them (68%) travel as families and their favourite holiday activities are visiting the beach, followed by museums, spas, sport, shopping and traditional fiestas.  Their peak visiting times are June, July and September and 71% prefer renting an apartment, whereas 29% choose renting a villa.

On the Costa del Sol we have been benefiting from significant Russian tourism over the last three years and although there has been a drop in visits due to issues with bringing money out of the country and visa restrictions, the very top end of the market is still coming and spending and this is an important market for luxury villa rentals and the luxury tourism sector. Experts predict that the Russian tourists will come back in time, as their love affair with Spain remains strong, and therefore it’s important to maintain links with Russia.

Marbella’s Town Hall are aware of the importance of this sector and to facilitate the processing of documents including passport renewal or the issuance of certificates and to serve the residents of this nation they have opened an office in the Palacio de Congresos in Marbella on Mondays from 10.00 am to 16.00 pm.

Our holiday rental website receives enquiries from all over the world, including Russia, with tourists searching for quality properties for rent. Through our partnership with Novasol, we have our owners’ properties advertised on 11 language websites and a strong presence in over 21 countries.

To have your property advertised around the world sign up to our property rentals package and let us help you to benefit from all the nationalities who want to holiday on the Costa del Sol.

New developments in San Pedro de Alcantara

sanpedroProperty owners in San Pedro are being rewarded for their patience during the lengthy works on the underpass with a raft of new and improved facilities.

There is now a beautiful public park, a new park just for dogs and much less traffic going through the centre. But it doesn’t end there, the council has just announced something more to look forward to, which is a new bus station covering 120 square meters with parking around the old 340 bypass road. This is due to be open for next summer and will make bus travel even more convenient.

Over the tunnel itself they are developing a new 54,000m2 recreational area which will include gardens, sports pitches, an auditorium and a seven-meter-high walkway so you can see the sea! They are even putting out a tender for an artificial ice rink to allow for sports such as ice hockey and figure skating to be enjoyed for the first time in the area. After a raft of issues, work is moving forward at pace and they expect it to be finished by the end of the summer.

These new developments are sure to make San Pedro a more desirable location for holidays and for foreign residents to live, so homeowners have really good opportunities for making money via short term or long term rentals. If you want to explore the idea of renting out your property please speak to our experienced team of professionals. We can take the stress out of renting a property with our comprehensive property management packages.

Promoting Marbella at FITUR

marbella_fiturLast month, a strong delegation from Marbella Town Hall went to the International Tourism Trade Fair in Madrid to promote the Marbella brand and create new channels for visitors. Marbella’s promotion involved being part of the Costa del Sol Tourist Board stand, a press conference to announce this year’s big events and meeting with companies and politicians to sign important collaborations. They focussed on the emerging markets of Russia, Dubai, United Arab Emirates, China and Morocco as well as building on the success of traditional markets in Northern Europe and the UK.

In addition to official fairs such as this, Marbella is being promoted for a range of activities out of the peak summer season. One of the highlights of a trip to this area is the gastronomy and positioning it as a gastronomic destination is an interesting opportunity for home owners looking to rent out their properties, as well as businesses and restaurants. Marbella Chef Dani Garcia is doing his bit to promote the city by bringing together some of the world’s finest chefs (with a total of 14 stars between them) to cook at the Puente Romano and offer special tasting menus for lucky guests this month.

These promotional efforts will hopefully build on a strong 2013 which saw a 6% increase in tourist numbers and bring even more tourists to enjoy their holidays on the Costa del Sol. Holiday rental villas are particularly in demand and the rental income can be highly attractive, especially in the peak periods. We can help you to maximise rental income and minimise the stress by managing your property for you and handling all aspects of the rental, so you can simply enjoy the revenue! Contact us for a Costa del Sol property management quote.

Political unrest sends tourists flocking to Costa del Sol

The widely publicised problems in Egypt and Turkey are putting holidaymakers off and the Costa del Sol is benefiting as a result. It’s certainly something we hope will end soon for all those suffering, however on a financial level it’s been a real boost for Spain at a time when the economy definitely needed it. It looks like we’re on for the best year on record in terms of tourism and we hope that letting people rediscover this great destination or perhaps change their preconceptions will mean numbers will remain high for years to come. Continue reading “Political unrest sends tourists flocking to Costa del Sol”

Holiday Rentals Market showing signs of growth

The Spanish Ministry of Tourism released figures which showed that the number of tourists choosing holiday rental accommodation increased by 2.1% in July compared to the same period last year. 2.5 million tourists chose holiday rentals, predominantly from Northern Europe, with the British taking the largest proportion of properties followed by the Germans.

Our sister company HolidayRentalontheWeb, who handles all rentals for our owners, has also seen a highly positive trend on the short term rentals side. Tony Sidebottom, Founder and Director of HomeCareontheWeb, comments “Our holiday arrivals for July 2013 saw a 22% increase from 2012 and overall for the 2013 season, up to the end of August, we have had an increase of 15%. Interestingly, we are seeing more people booking late and coming in September and October than last year too”. Continue reading “Holiday Rentals Market showing signs of growth”

Iberia Airline Strikes

The end of February saw the first set of strikes by workers at Iberia airline and another lot is planned for next week starting on the 4th March – 6th March. The strikes are taking place in order to prevent wage cuts and over 3,800 job losses, resulting in over 30 flights being cancelled at Malaga Airport. You can see a list of flights which will have been cancelled on the Iberia website. Passengers who are affected will be offered an alternative flight or a refund of their tickets.

If your flight has been affected but you still need to get to Spain, it may be worth checking price comparison sites such as travel supermarket or skyscanner.net to get the best deal on last minute flights with another airline, or you could drive to the Costa del Sol! It’s a beautiful drive with plenty to see along the way. You can read our previous blog about things to remember when driving to Spain.

Luckily, HomeCareontheWeb never goes on strike and can take care of many things on your behalf, so don’t worry if you can’t get here, just give us a call on 952 839 595.

Study reveals Costa del Sol is still a desirable location

Some good news for home owners and local businesses in the Malaga province as the results from a study about 2012 beach bar takings in the area came back as satisfactory.

The study shows that despite the economic crisis, the Costa del Sol is still a very desirable place to holiday and that beach food services and tourism in general is not in crisis. In fact, custom from foreign clients has noticeably increased which is great news for home owners who wish use their properties for holiday rentals this year.

Southern Spain has so much to offer with the superb weather and a wide range of things to do for people of all tastes and ages, it’s no wonder the area remains popular. The excellent selection of golf courses, beaches and activities keep even the most active families on their toes. For those who enjoy the quieter life, there are plenty of unspoilt places to relax and unwind and lots of gastronomical gems waiting to be found, hidden away from the hustle and bustle.

Families, and couples from all over the world will be coming to the Costa del Sol for their holidays this year including many from the Nordic community who are said to be some of the highest spending tourists. Russian tourists also love the area and usually prefer to stay in holiday homes on the Costa del Sol, so again this is good opportunity for home owners looking to make extra income from their properties in 2013.

How can you advertise your property to appeal to foreign markets?

HomeCareontheWeb have partnered up with Europe’s leading holiday home company, Novasol, who can advertise your property for you and promote it on up to 11 different websites, all in their own languages. Registering your property with Novasol is free, for more information email us or call 952 839 595.

Great News for the Costa del Sol

Malaga airport has reported that 1.5 million passengers passed through the airport in July, a 0.3% rise compared to the same time last year, with most of these coming  from the UK, France and Germany.

This is a very positive sign considering the number of flights to Malaga has dropped by 4.5% this year, showing that the Costa del Sol is still a number one holiday destination, despite the current financial crisis.

The Spanish Ministry for Industry, Energy and Tourism reported that in June there was an increase of 4.7% in the number of tourists compared to June last year. It was also reported that the average spend per traveller has increased by 3.8%, In Andalucia there was a 5.5% increase in average spend per traveller.

The American market is reported to be the market which is contributing the most to the growth in spends after discovering the area thanks to Michelle Obama’s visit.

Local newspapers have reported a great August which has seen a number of top hotels being fully booked throughout the month. A number of these high end hotels are favoured by people to whom money is no object, creating a positive effect on the luxury market in Marbella.

However it is not just the super rich who are flocking to the Costa del Sol, the busy streets, traffic jams and endless queues to get parked shows that tourists are here in their numbers.

Take a walk down the Paseo and it’s a battle to pass through the crowds without bumping into someone, stroll through the Old Town and you can barely get in the door of the little boutique shops.

This can only be a positive thing for businesses and homeowners alike on the Costa del Sol, more visitors’ means more spending and with hotels turning down bookings; this is great news for people owners renting their property on the Costa del Sol.

For more information about property management on the Costa del Sol, please visit our website or contact us on telephone: (+34) 952 83 95 95 or email info@homecareontheweb.com

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