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It’s been a year since the holiday rental law came into force and after a period of uncertainty, the dust has settled and owners are getting on with the important job of renting out their properties for the vital summer season.
As we reported in April, the biggest recent change has been the requirement to register with your local police station and then register passport details of all guests over the age of 16 within 24 hours of their arrival. Other than that, once the property is registered you can just continue as usual.
There were concerns that owners wouldn’t want to register and would look to long term rentals instead, but figures released this spring show that an average of 33 properties in Malaga were being registered every day, with owners realising that this income stream was important and it was necessary to comply. There are around 11,000 registered holiday rental properties in the Malaga province and we’re seeing lots of demand from holiday makers for quality holiday rental accommodation in the best areas.
The holiday rental sector makes an important contribution to tourism, offering visitors a more flexible alternative to hotel accommodation and much needed availability for the record numbers of visitors expected to visit southern Spain once again this year. The tourism authorities estimate that if the registrations continue coming in, that there could be the same number of beds available in holiday rental accommodation than in hotels by the end of summer, and think long term it may even exceed it. The demand for rentals and Spain’s competitively priced properties are leading to an increase in buy to let investment, with the Sunday Times recently promoting this as a good option.
All of this is great news for the holiday rental sector on the Costa del Sol, but if you are an owner, it means that you have more competition to deal with. Increased competition means you have to work harder to stand out and attract the bookings. There are a number of ways to do this; you can undercut your competition on price, improve your property’s décor or facilities to really impress, or focus on a particular sector, such as families and really make your property work perfectly for them.
Effective marketing is also vital to make sure your target market can find you when they are booking their holidays. There are two routes to these bookings, online direct bookings and also travel agents. We have both these routes covered thanks to high-ranking websites, social media and a partnership with Novasol – the largest holiday home rental company in Europe. Novasol give our owners a presence on their 11 individual language website and in 1.5 million catalogues which are delivered to over 15,000 travel agents. You will also be featured on our dedicated holiday rental website HolidayRentalontheWeb.
We are property management experts with over a decade of experience in helping owners attract holiday rental bookings and dealing with all the hassle of preparing the property, welcoming and looking after guests during their stay and handling payments. If you have a property on the Costa del Sol and want to earn rental income, contact us to find out how we can help you get bookings and delight your guests so they come back time and time again.