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Growing demand for cultural holidays from America

Americans in SpainA report entitled “How Americans Will Travel 2015” from Tourism Intelligence International, cites the growing importance of what they call the “Creative Class” those travellers who are looking for more than just sea and sand, stating that more than half (51%) of the 40 million Americans travelling abroad visit historical places; almost one-third (32%) visit cultural heritage sites; and one-quarter (25%) visit an art gallery or museum, according to the Office of Traveland Tourism Industries, and this is believed to be on the increase. This is good news for destinations such as Andalucia which combine a lot of culture with a relaxing way of life and great food and since the visit of Michelle Obama to the Costa del Sol back in 2010, Marbella has increasingly been on American holiday makers’ radar. As our holiday rentals website ranks well in the US as well as the UK due to the high volume of English content and its long history we expect to see an increase in demand from this area.

Unfortunately it’s not all good news, two major forces in 2014’s property recovery are expected to play less of a role in 2015. Scandinavia in general and particularly Finland has been hit by a drop in oil prices and in January Danske Bank warned that all the Scandinavian countries would be affected in 2015 and have less buying power than before. Agents specialising in the market expect them to continue to buy and visit, but less expensive properties and to be more cautious.

The Russian economy is also struggling and the rouble has dropped in value, and there are also barriers put in place get their money out of Russia and buy and invest abroad. This is all leading to a big drop in Russian buyers and holiday makers and this is likely to continue well into 2015. However we are not expecting this to affect the mid-range holiday rental market significantly and expect a rise in British holiday makers responding to the weak Euro to compensate for this.

Overall, we expect 2015 to be another good year for holiday rentals on the Costa del Sol and would encourage any property owner on the Costa del Sol, especially those with villas with private pools, to get in touch and find out how we can help them get holiday rentals in 2015. As Costa del Sol property management experts we can also remove any stress from the process by handling it all for you so you can just reap the rewards.

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