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Last month, a strong delegation from Marbella Town Hall went to the International Tourism Trade Fair in Madrid to promote the Marbella brand and create new channels for visitors. Marbella’s promotion involved being part of the Costa del Sol Tourist Board stand, a press conference to announce this year’s big events and meeting with companies and politicians to sign important collaborations. They focussed on the emerging markets of Russia, Dubai, United Arab Emirates, China and Morocco as well as building on the success of traditional markets in Northern Europe and the UK.
In addition to official fairs such as this, Marbella is being promoted for a range of activities out of the peak summer season. One of the highlights of a trip to this area is the gastronomy and positioning it as a gastronomic destination is an interesting opportunity for home owners looking to rent out their properties, as well as businesses and restaurants. Marbella Chef Dani Garcia is doing his bit to promote the city by bringing together some of the world’s finest chefs (with a total of 14 stars between them) to cook at the Puente Romano and offer special tasting menus for lucky guests this month.
These promotional efforts will hopefully build on a strong 2013 which saw a 6% increase in tourist numbers and bring even more tourists to enjoy their holidays on the Costa del Sol. Holiday rental villas are particularly in demand and the rental income can be highly attractive, especially in the peak periods. We can help you to maximise rental income and minimise the stress by managing your property for you and handling all aspects of the rental, so you can simply enjoy the revenue! Contact us for a Costa del Sol property management quote.