Marbella’s occupancy figures announced summer 09

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poolAccording to the data of the Association of Hotel Industrialists of the Costa del Sol (AECHOS) the average hotel occupation in July was 69.43%, very similar to the same period in 2008 when it was 70.81%. This is a great sign that the area’s tourism industry is weathering the economic storm and still attracting visitors.

To continue to bring tourists to the area Marbella has held promotional campaigns in Cantabria, Castilla and Leon, Valencia, Madrid, Catalonia, Extremadura, Andalusia and the network of cities along the AVE with the objective to reinforce the national market which has become a large source of tourism. There have also been promotions in central Europe and the Middle East as well as agreements to bring businesses and product launches to the area is all positive for the ongoing success of the region.

A growing trend in these difficult times seems to be that people still want their week in the sun, but they want to reduce the cost, both of getting there and how much they spend whilst they are away. This has led to the increased popularity of self-catering accommodation on the Costa del Sol. By taking a low-cost flight and staying in an apartment or villa, holiday makers can save a lot of money by enjoying days by the pool and meals at their apartments, rather than having to go out for every meal.

To capitalise on this trend and bring more people to our owner’s apartments, HomeCareontheWeb is undertaking a big programme of publicity to boost visitor numbers including advertising and email marketing. Visit our website to find out how we can help you to rent out your property more often with our excellent property management Costa del Sol

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