Making your property appealing to… Families

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familyOn making your property stand out from your competition to the right target market we wanted to look at the very important market of families with young children.

This demographic is particularly drawn to holiday rentals on the Costa del Sol, because it’s a destination with loads to offer children, a great reputation for families and lots to see and do. They prefer to rent a villa or an apartment than be in a hotel because they have more flexibility to fit round the routine of nap times, bed times and meal times and also create a home from home environment where the whole family can feel comfortable.

Families need a lot of stuff and with strict baggage limits and weight restrictions it can be really tough for them to bring all they need. This is where a clever home owner can really help with a little bit of thought and investment. Buying a number of key items can be hugely appreciated and make families choose your holiday rental over others and then be loyal clients for years to come.

Here’s our list of essentials to make your holiday rental family friendly –

  • Travel cot
  • High chair
  • Some kids’ cutlery, plates and cups (plastic)
  • Stair-gate
  • A safe pool – either with a lifeguard or a fence around it
  • A few toys, fun stuff for the pool, colouring books and pens
  • Kids’ DVDs
  • Some family friendly information – where’s the nearest playground, park, best beach bars/restaurants for families, leaflets on the nearby family activities etc.

If you want to rent out your Costa del Sol property then think hard about this market. A trip to Ikea or the local hypermarket can buy everything you need without having to break the bank. Once you have it, make sure your property highlights this factor and you let us know so we can add you into our family friendly category. 

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