HomeCareontheWeb promotion campaigns

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Promoting our client's propertiesHomeCareontheWeb is always looking for ways to promote the Costa del Sol and our Owner’s properties and throughout 2009 we have pushed the area and the company on and offline through public relations and advertising.

Our aim is to increase the number of visitors choosing the Costa del Sol for their next holiday, convey the benefits of self-catering accommodation and boost the rental income of our clients.

Here’s what we’ve been doing over the past year.

Marketing Activity

We run monthly email campaigns to our large International database to promote individual properties, areas and events.

HomeCareontheWeb is the exclusive partner of Europe’s Number 1 holiday rental company Novasol. This gives our clients excellent marketing power throughout Europe and is great news for homeowners in Spain as we are actively looking for more properties to rent out with Novasol. News of this has already been sent out to the Marbella Town Hall database and our Business Development Manager appeared on Radio Marbella this month to promote it. 

Golf – To promote the area as a golf destination and increase bookings on our golf properties, we invited a journalist from prestigious publication Today’s Golfer to come and write a feature about the area. As a result a 4 page feature came out in November. We have also written an article on affordable golf breaks which is featured on golf website Golf Magic

We have produced a bank of excellent articles on the area which have been published in the following media:

 We have also produced a number of news pieces:

We have three blogs which communicate news and views about the area and can also feature particular properties and the blogs are now shared on Twitter to increase readers.

To support the Public Relations work, we advertise with property Website Beachlets, Holiday Villas Magazine and the website VillaSeek. In addition, 4B Magazine will be promoting the Novasol partnership in 2010.

If you would like your property to be promoted via our marketing efforts please contact us via our Costa del Sol property management website or email info@homecareontheweb.com

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