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Last month we posted about the 2018 travel trends we expect to see this year, to help you to tap into these new trends and earn more rental income. To help you further, we wanted to share the ABTA findings on how UK holiday makers behaved last year, to drill down into what’s popular and where they feel the growth areas are. The more you understand what holiday makers want, the better you can cater to their needs and market your property better. Here are the highlights –
People took more holidays and plan to spend more
The great news is that, despite uncertainty and concern about global events, UK holiday makers took more holidays in 2017 than any time since 2011, a total of 87% of the participants taking a holiday last year and 57% taking a holiday abroad. In 2018, many are planning to spend more on their annual getaway. Western Europe, in particular Spain, was very popular and is expected to be a very strong destination in 2018 as well, with 62% planning to spend their holiday in Europe.
Popular Holiday Types
There was an increase in people taking beach holidays in 2017, going up from 38% in 2016 to 41% in 2017. 9% of people rented a private holiday home, 9% went on holiday to see a music event and 7% took an activity holiday and all these areas are expected to grow further in 2018. Given our great selection of holiday rentals, the amazing activities to enjoy on the Costa del Sol and the fantastic concerts and music festivals here, these trends should benefit owners of holiday rentals on the Costa del Sol. When asked about their plans for 2018, 47% of the participants of the ABTA survey plan to take a beach holiday this year, so as ever our beautiful beaches will be a big selling point.
How are people booking?
Most people are booking their holidays online, and this increased in 2017, to a whopping 83%. So it’s very important that your holiday rental has a strong online presence with a secure and easy to use online booking facility. If you are considering property management and rentals with HomeCareontheWeb, you will benefit from the strong web presence and secure booking system on our site HolidayRentalontheWeb.com. You will also be promoted via the network of 11 language websites of our partners Novasol and their travel agent network, to reach the maximum number of people and achieve the most bookings on and offline.
What will people spend in 2018?
ABTA’s survey revealed that people are planning to spend more on their holiday this year – 31% of the participants. Millennials are most likely to spend more – 39% of those aged 25-34 and 34% of 18-24 year olds say they expect to spend more on a holiday next year.
If you want to rent out your property to take advantage of the appetite for European holidays, now is the time to do it. Getting a reliable and experienced property management company such as HomeCareontheWeb on board, preparing your property for rentals and marketing for spring and summer starts now. We are looking for villas with pools and centrally located apartments and penthouses all along the Costa del Sol, so please contact us to discuss how it works and let us start marketing your property. To read the full ABTA report click here.